Why should you invest in an online store?
E-commerce trend is here to stay and grow. It is estimated that in 2025, online shopping volume will reach 8,9 billion euros in Portugal, which means that 59% of portuguese will start shopping online. According to the last study from Portuguese Association of Electronic Commerce and Interactive Advertising (ACEPI) called “Study about the Digital Economy in Portugal”, in 2017, e-commerce volume reached 4,6 billion euros.It’s more evident than ever that a crucial turning point is going through. E-commercemay indeed be the opportunity you were waiting to grow your business. But, what advantages are we talking about?
Sell with no boundaries
Have you ever imagined having the possibility of extendig your range of clients to England and even to China? With the online store, all geographical barriers are broken and the spectrum of cotumers extends to a global community.
24h: Non stop
With the online store accessible 24h, there is no opening hours, so it could be 4am and have customers make purchases on your site. This way no more business opportunities will be lost due to time issues.
So far, so near
The old saying tells that “who sees faces, sees no hearts”. The good news is you will be able to know better yours customer’s hearts. With the analysis tools, tou can track user behaviour, what your costumer preferences are, what they are looking for, and the path that led them to buy yout product.
Besides, you can also see what advertisement had more efficiency. This makes it easier to know your target audience, understand how to advertise, and how to engage more customers.
It is also possible to always keep in touch with your audience. Contact and purchase forms, newsletter, chatbots and social media integration in your online store will let you inform your customer, follow up and get to know (although at distance) what your customer is looking for.
Low cost
Paying the rent, electricity and water are concerns that you only have if you own a physical store. On the web there are no such extra expenses, because you can even explore this business from the comfort of your sofa or from anywhere else. It does not therefore require the same maintenance of the actual space, so you will no longer have to request daily cleaning services, nor will you have to worry more about the physical store machines maintenance, per example. There is no need to spend as much as you would if you invested in a physical store before.
I have an online store, I exist
The number of companies betting on the creation of online stores has been increasing from year to year. This trend follows the public, who when looking for a service or product does it online. When this happens, it is important that your online store appears as the answer to your audience's problem. More than ever, not having an online presence means losing potential customers.
With the growing importance of e-commerce and after all the advantages mentioned, what are you waiting for? Contact us.
