Why should you invest in social media?
With the increased use of social networks, it is mandatory for companies to think and invest in their presence on social networks. Most online stores already have a page on Facebook, Instagram, LinkedIn, Youtube, etc. More and more, e-commerce and social networks are inseparable. But why is social media so important?
1. Approach the target audience
With social media, communication becomes easier and more direct. Therefore, it’s important to use them in order to get to know better your target and to maintain interactions with your clients, by investing in dialogue, content and trust. This seeks to make the relationship between the brand and the consumer more human, so that new customers can be attracted and loyal without the argument merely through price or the product/service to be offered.
2. Know consumer behavior
By being present where all your customers and potencial customers already are, you will find out what people say about your store, your contents, products, competitors and more. By doing so, you will be able to understand how your customers think and act and thus change or improve your marketing and sales strategy.
3. Target product/ service disclosure
In social media it is easier to reach precisely the audience that interests your business through segmentation. For example, tools like Facebook ads allow people to choose based on many of their characteristics that can be targeted to the specific campaign. This targeting goes beyond demographics points, as it makes possible to include aspects such as purchase profile, personal interests, recent activity, like pages, etc. All this details allows us to addoptt a more focused strategy with higher results, as it is now possible to target campaigns exclusively to consumers who may in fact be potencial customers.
4. Greater visibility
Online presence is increasingly important to grow your business and increase the visibility of your business, To do so, you need to be where your audience is alrealy present: on social media. This will make it much easier for you to reach your porencial customers and present yourself as the answer and solution for what they are looking for. This will also increase inbound traffic, the increase in the number of new people coming to your website/online store. Each profile created on socials media and addet to marketing strategy is a gateway your website as well as the content you post on each of them. Organizing content on as many platforms as possible allows people to reach their business organically.
5. Increase brand reputation
Through the presence on social media, company has to assume an identity to its public, in order to build trust and good relations with them, because this will permit to increase the company’s reputation. To do this, you must be honest, authentic, and be always available to receive all criticism and feedback, whether positive or not. A page that promotes interesting discussions, shares useful content and is always available to respond helps to increase brand or business credibility.
6. Create engagement
Engagement takes place when a customer’s sense of commitment and loyalty to a company is created. The client is no longer a mere consumer of the product/service and becomes involved in the brand, so he reacts, opines, criticize and share. As a result of this involvement, customer loyalty is consolidated. Social networks are fundamental to engaging, as they allow a more direct and two-way communication, personalized and original content, among others.
7. Analyze results
You can quickly and efficiently assess the reach of the strategies you choose to implement on your social media. We can associate tools with our social networks to measure the results, but we can also use another set of simpler techniques. For example, using coupons or codes allows you to show the customer’s route and understand where you left from to complete your purchase. The social networks already have a specific tool that allows us to evaluate all data (range of posts, number of likes, audience segmentation, etc...). Facebook, for example, have the analysis tool called “Facebook Insights”.
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