A responsive website is a type of website that adapts to any device regardless of screen size.

What are de advantages fo a responsive website?

1. Improve user experience
User experience is an essential factor to consider when planning your website. If a visitor when browsing your website finds misaligned elements, small lettering and clickable elements difficult to access, it is likely that they will leave your website, losing a chance of conversion.

2. Increase access via mobile devices
It is not new that the use of mobile devices to carry out different activities has been increasing.
According to Statista, in the first quarter of 2021 mobile devices represented about 55% of the total worldwide traffic.

3. Decrease of the bounce rate
This is highly related with the first point mentioned above. If the user has a very negative experience, it is more likely that he will leave the site without any type of interaction, thys increasing the bounce rate. This is a very important aspect, because a high bounce rate can be read by Google as a page without relevant content and it can influence the search results rankings.