1. Define the purpose of the landing page
First, it is important to define what the purpose of the landing page is.
Do you want to increase brand recognition? Looking for leads? Or the goal is to increase sales?
Once defined the goal, the focus should be on creating a suitable design for that page.

2. Write relevant titles
The page title is one of the first things visitors read when they enter the page. For this reason and to avoid leaving the page, it is important that the title clearly communicates the content of the page.

3. Create a responsive page
As with the other pages of your website, it is crucial that the landing page is also responsive, so that anyone can view your content regardless of the device they're using.

4. Prioritize the relevant information
Keep the most important information at the top of the landing page. This way you are ensuring that the most relevant information is seen by the visitor.

5. Keep the forms simple
Make the forms easier to read by making their filling quick and intuitive.

6. Remove distractions
Always keep in mind what is the purpose of the landing page. To do this, remove all elements (such as internal links) that might distract the visitor from the main objective or that might lead him to leave the page.